By Marco Santana
When Brad Hough was studying to be an English teacher in Washington state, he ran into someone in a computer lab who was building interactive multimedia.
It was rudimentary, he admits.
After all, it was the late 1980s.
Still, the technology fascinated him and he was hooked.
Hough changed his major to interactive multimedia systems design, a relatively new major at the time, and it set him off toward a life of early tech adoption and curiosity.
鈥淣obody understood it then,鈥 he said. 鈥淢y family said that I majored in video games, but I wanted to use the technology to teach.鈥
Now, that curiosity and commitment to discovering and implementing technology has led him to 海角社区. Hough, 56, started as the school鈥檚 chief information officer in June.
Hough comes to 海角社区 after having built the technology infrastructure for Covenant Theological Seminary and Logan University in Missouri.
He also helped usher in a period during which both institutions increased the use of tech for instruction.
That has become an initiative at 海角社区.
鈥淲hen I heard about 海角社区 and its mission looking to solidify technology on the institutional level, I love that vision,鈥 said Hough, who earned bachelor鈥檚 and master鈥檚 degrees from Western Washington University before pursuing a Ph.D. in education and human development for instructional technology at Vanderbilt. 鈥淚 am excited to be a part of helping with the tech side of things.鈥
Hough brings some extensive experience into this executive position. He served in the president鈥檚 cabinet at Logan University. He was responsible for budget management, hiring and supervising personnel. In addition, he was involved in the school鈥檚 short- and long-term planning and enterprise-wide tech projects.
At Covenant, he helped roll out a conversion of the campus鈥 software system. 鈥淏ehind it all is educating the student and the person,鈥 Hough said.
His career has run parallel with some of the more impressive developments of technology in the classroom. And his career intersected with the creation, launch, development and growth of the Internet.
In fact, in his early career, he was tasked with streamlining a graphics-heavy website that took far too long to load. Through an assistive technology framework, he reduced the load time to seven seconds.
More recently, he has been tracking some of the more modern tech-related challenges facing educators.
The emergence of artificial intelligence-based content has schools across the country seeking ways to ferret out students who might use it on assignments. Hough stresses it is just the latest adjustment educators need to make.
鈥淚t鈥檚 like plagiarism,鈥 he said. 鈥淚t鈥檚 been around as long as people have been writing but educators have long been teaching about the importance of not plagiarizing.鈥
Using artificial intelligence isn鈥檛 inherently bad, Hough said.
Sometimes, students can use it to feel more comfortable with writing or putting together a project. However, it鈥檚 imperative that administrators and educators teach students about the perils of over-reliance.
鈥淭here is an argument that they know the material but are not good at organizing,鈥 he said. 鈥淲hen you combine the understanding that there is a place for it but also educate students on how to properly use it, it becomes a discussion about making sure they do it right. For students who do struggle with organizing or writing an essay, having an AI to help them do that better, there is a place for it.鈥
As Hough settles into his role, his priorities will expand to incorporate not just helping students and making sure the school鈥檚 tech infrastructure is solid. He also has his sights set on putting tools in place that will help the business office become more efficient.
Additionally, students鈥 interaction with the business office and other departments will be simplified using technology. Hough said this is partly because the state of edtech today has increasingly included more widespread access to portals that contain student records and other information they may need.
鈥淚t鈥檚 all part of the same tapestry of technology at an institution,鈥 he said. 鈥淭his helps students feel a little bit more control and helps prepare them to go into the workforce.鈥
Hough said he has been impressed at how early 海角社区 targets career readiness. While he has seen other schools wait several semesters to do that, 海角社区 has that as a part of its plan for students from day one, he said.
That means years of constantly keeping students focused on their careers with mentorship and guidance along the way.
鈥淭his is one of the best-kept secrets in America,鈥 he said. 鈥淭he staffing ratio is unreal. We are working on making everything reliable, resilient and robust.鈥